About
Marcia Fernandes
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Sample Sales Materials
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You can download a copy of my resume here: Download Resume – (PDF)
Capabilities
Marketing/ Sales
College level instruction in marketing/web marketing. Development of a marketing plan for my private label and patented inventions, including research, competitive analysis, market positioning, branding, pricing, segmentation, advertising, promotion, distribution and sales management. Focus groups. Wholesale and retail operations. In-store merchandising. Catalog Sales. Commission sales of assorted licensed and patented products. Direct sales television in Spanish and Portuguese. Client relations. Import and export. Florida licensed real estate professional.
Management
Advertising department curriculum and assessment coordinator. College level instruction in management. Start-up planning for several of my own as well as private companies. Needs assessment and development. Computer systems initiative. Hiring and management of staff. Administrator of group health insurance. Development of office procedures and policies, personnel policies, and employee handbook. Strategic planning and expansion forecasting. Accountant and attorney interaction. Plan, coordinate and supervise special projects.
Finance
College level instruction in business. Cash flow management, preparation of financial statements, vendor relations, payables and receivables, payroll ADP, workers compensation, preparation of tax returns. Competitive pricing. Client statements. Financial forecasting. Budgeting. Financial reporting to headquarters. Bank reconciliation of multi-currency accounts. SEC compliance, reporting and portfolio performance measurement.
Communication
College level instruction in the areas of communicating through film, scriptwriting, speech, business, and internet communication. Co-authored a screenplay. Public relations writing/ press releases. Produced and wrote business news package and direct sales television commercials. Research for television news and advertising. Internet research and literature review for communication projects. Assisted news assignment editors and field producers. Features writer for college publication.
Work History
| 1998-Present | Instructor The Art Institute of Fort Lauderdale: Fort Lauderdale, FL A collegiate, degree seeking institution, offering Associate of Science degrees and Bachelor of Science degrees in the fields of visual and practical arts. Instruction primarily in the advertising and interactive media departments. |
| 2006-Present | Sales Global TV Concepts, Ltd. – Deerfield Beach, FL Development and distribution company of household, health and beauty and novelty items. |
| 2000-Present | Inventor/Patent Holder Licensing and developing patented consumer products US Patent Number 6,086,451 Trademark Serial. No. 75896721 |
Recently
| 2007-2010 | Managing Partner 360 LLC – Deerfield Beach, Fl. Formed to develop the screenplay 360. |
| 1999-2006 | Licensed Real Estate Sales Person, Residential Powernetrealty.com, Jupiter Fl. (Currently the license is in a status of “voluntary inactive” until the market improves) |
Formerly
| 1999-2001 | Adjunct Professor Palm Beach Community College: Boca Raton, FL Instruction in the communication and business departments. |
| 1997-1998 | Free Lance Associate Producer/Internship PBS / Nightly Business Report: Miami, FL Daily broadcast of national business news. |
| 1995-1996 | Partner Florida Galaxy Corporation: Pompano Beach, FL Co-wrote, produced and sold a line of giftware through direct sales television advertisements on Portuguese and Spanish Television. |
| 1995-1997 | Director of Operations Jacobs Asset Management: Fort Lauderdale, FL Asset Management Company for high net worth individuals, trusts, and foundations. Minimum $10,000,000 account. $350,000,000 assets under management. |
| 1993-1994 | Assistant to the President Streicher Mobile Fueling: Fort Lauderdale, FL Mobile fleet fueling. Serving the south FL, TN, GA,CA |
| 1987-1993 | President/Owner Redvan Investments: Boca Raton, FL Managed several small importing ventures for such products as art, sculpture and floor tile from Venezuela. Real estate investment. Managed a family charter yacht. |
| 1982-1986 | President/Owner Uptown de Venezuela: Caracas, Venezuela Founded a private label cosmetics company in Venezuela. This company was sold as a successful on-going line of cosmetics with national distribution when I left in 1986. |
| 1981 | Assistant to the President Corpa Publicidad: Caracas, Venezuela The second largest advertising agency in Venezuela and an affiliate of Ogilvy & Mather Advertising Company. Worked on strategic planning for the agency and it’s affiliated companies. |
| 1975-1979 | Market Research Assistant Fernandes Supermarkets: Norton, MA Family owned super market chain of 36 stores. Full time summer employment. |
Education
| 1997 | Master of Arts- Communication – 3.92 GPA Barry University: Miami, FL |
| 1980 | Master of Business Administration – With Distinction Babson College: Wellesley, MA |
| 1979 | Bachelor of Science- Marketing – With High Distinction Babson College: Wellesley, MA |
| 1977 | Associate of Science – Business Administration – Magna Cum Laude Endicott College: Beverly, MA |
| Languages | Bilingual English and Spanish |
| Awards | Honored Faculty Member AIFL, January 2002 Student Choice Awards “Most Enthusiastic”, December 2004 Art Institute “Kudos Award”, January 2007 Art Institute “Kudos Award”, January 2008 |
Professional Certificates
| 2009 | Strategic Planning and the Balance Score Card Nova Southeastern University Davie, FL |
| 2007 | Integrated Marketing Communication and the Internet Nova Southeastern University Davie, FL |